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Issue No. 413 May 2017

Happy birthday, Police Media Centre

The numbers say it all in the first year of the Police Media Centre.

The Wellington and Auckland-based teams have dealt with around 16,000 issues, more than 50,000 emails and 45,000 telephone calls since launching for business on May 16 2016. Around 4,000 media releases and alerts have also been issued.

Police’s media teams are the busiest of any Government department.

The Police Media Centre was a response to growing dissatisfaction by media in how Police dealt with enquiries in a rapidly changing media landscape which requires frequent updates over longer hours.

It was also a response to internal feedback from staff, particularly in comms centres and DCCs, who were being overwhelmed with a growing number of media calls.

The centralised Wellington team, based in the NCCC at Police National Headquarters (PNHQ), works rostered shifts from 6am-11pm, seven days a week.

A smaller hub at Harlech House, Auckland, serves the three Auckland districts and Northland, during normal office hours.

Both teams are ready for immediate travel to support districts during critical events and to support operational responses.

“We modelled our operation on some of the larger Australian and UK police jurisdictions,” says Grant Ogilvie, National Manager Media Relations.

“It’s been a good learning curve for us over the last 12 months, and we’ve listened carefully to the feedback we’ve had – both good and bad.

“We have fantastic people in our Wellington and Auckland teams who have worked tirelessly to manage the highest volume of media enquiries of any Government department, as well as to proactively get our stories out there.”

The establishment of the Police Media Centre did not change the longstanding policy of staff having authority to talk direct to media in their area of responsibility.

“As part of our vision to have the trust and confidence of all, it’s important that Police continually strives for a good working relationship with the media, particularly at a local level,” says Grant

“We’re here to help with any media matters you have. Call us, even if just for advice.”

Along with establishing the Police Media Centre, Police consolidated its social media channels from 42 Facebook pages to 15 and established national pages for Instagram, Snapchat and Twitter, growing our social media followers to 750,000.

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